RCDM Course Basic – RKCL Certificate in Basic Digital Marketing
Digital marketing skills are in high demand as businesses increasingly use online platforms to promote products and services. The RCDM (RKCL Certificate in Basic Digital Marketing) course is designed by Rajasthan Knowledge Corporation Limited (RKCL) to help learners gain essential knowledge in digital marketing and prepare for real‑world digital work.
This course is ideal for students, job seekers, small business owners, and professionals who want to learn key online marketing techniques. By completing this program, learners can start a career in digital marketing, support online business growth, or build freelancing skills.
RCDM Basic Course Introduction
Digital marketing refers to the use of digital channels and tools to promote products, services, or brands to a target audience. It includes online strategies such as search engine optimisation, social media marketing, email marketing, content marketing, and more. These techniques help businesses reach potential customers, increase brand visibility, and improve engagement using web platforms and tools.
The RCDM course provides a clear foundation in these fundamentals, enabling learners to understand how digital marketing works and how it can be used for business success.
What is RCDM?
RCDM stands for RKCL Certificate in Basic Digital Marketing. This course focuses on developing core digital marketing knowledge and skills through practical learning and structured training.
Offered at the basic level, RCDM covers essential concepts such as website and email marketing, customer relationship management (CRM), search engine optimisation (SEO), Google analytics, social media marketing, and influencer promotion. It is meant for beginners and those new to the digital marketing field.
RCDM Course Overview
Below is a quick overview of the RCDM programme:
| Course Details | Information |
|---|---|
| Course Name | RKCL Certificate in Basic Digital Marketing |
| Course Code | RCDM (Basic Level) |
| Course Duration | 90 hours (approx. 2 months) |
| Course Fees | Rs 9000 per student |
| Training Mode | ITGK Instructor Led + LMS portal self‑study |
| Study Material | ITGK faculty notes + LMS digital content |
| Exam Mode | Online MCQ exam by RKCL |
| Certification | Printed & digital (DigiLocker) certificate by RKCL |
This structured approach helps learners gain both theoretical understanding and hands‑on digital skills.
RCDM Course Duration
The RCDM course is 90 hours long, which typically spans about two months when attended regularly.
This timeframe offers sufficient training to understand basic digital marketing tools, strategies, and platforms. Regular attendance and practice help learners grasp important topics and complete course requirements in a timely manner.
RCDM Course Fees 2026
The course fees for the RCDM Basic Level programme is Rs 9000 per student.
This fee includes in‑centre classroom training, access to the RKCL LMS portal for online self‑study, printed and digital study material, practice resources, and the final examination fee. After passing the exam, learners receive both printed and digital certificates.
RCDM Course Eligibility
The RCDM course is open to a wide range of learners. While no strict academic qualification is required, the following criteria are generally recommended:
- Candidates with a 12th pass or equivalent background
- Basic familiarity with computers and internet usage
- Interest in learning online marketing skills
The course is suitable for students, professionals, entrepreneurs, and anyone eager to learn digital marketing fundamentals.
How to Apply for RCDM Course – Key Steps for Enrolment
Follow these simple steps to enrol in the RCDM course through RKCL:
- Find Nearest ITGK Centre:
First, locate your nearest RKCL Training Centre (IT Gyan Kendra) in Rajasthan using the official RKCL centre locator tool. - Fill Application Form:
Visit the selected IT Gyan Kendra and fill out the application form. Submit the required documents and pay the prescribed course fee of Rs 9000. - Verification on RKCL Portal:
The training centre will upload your details and documents on the RKCL portal. Make sure to verify your personal information, course name, batch details, and fee receipt online. - Batch Assignment and Classes:
Once your admission is confirmed on the RKCL portal, the centre will assign a suitable batch and class timings. Attend theory and practical sessions at the IT Gyan Kendra as per schedule. - Access Study Materials:
You will receive printed study material and LMS login credentials to access digital marketing content online. - Attend LMS Learning:
Use the LMS portal for extra practice, video lectures, quizzes, and self‑paced learning along with your classroom training.
This step‑by‑step approach makes enrolment easy and ensures smooth progress through the course.
RCDM Study Material
Learners will get a complete set of study resources to support their learning through both classroom training and the online LMS portal.
Study material includes:
- Detailed course notes prepared by IT Gyan Kendra faculty covering all topics.
- Personalised login to the RKCL LMS portal, providing interactive e‑content, video lessons, quizzes, practice exercises, and summaries.
- Supplementary material and references to help learners revise and practise at their own pace.
This mix of online and offline resources ensures a comprehensive understanding of digital marketing basics.
RCDM Course Syllabus
The RCDM syllabus focuses on practical and useful digital marketing topics that learners can use in real online work. Topics are taught step by step with examples and practice sessions.
RCDM Syllabus Table
| Chapter | Topic |
|---|---|
| Chapter 1 | Digital Marketing Introduction |
| Chapter 2 | Website & Email Marketing |
| Chapter 3 | CRM (Customer Relationship Management) |
| Chapter 4 | SEO (Search Engine Optimisation) |
| Chapter 5 | Google Analytics |
| Chapter 6 | Google Ads & PPC (Pay‑Per‑Click) |
| Chapter 7 | Social Media Marketing (SMM) |
| Chapter 8 | E‑commerce Marketing |
| Chapter 9 | Influencer Marketing |
| Chapter 10 | Projects |
This syllabus helps learners understand various online marketing channels, tools, and practices used to create successful digital campaigns.
RCDM Certificate
After successfully completing the course and passing the online MCQ exam, learners receive:
- Printed Certificate: A physical certificate provided by RKCL.
- Digital Certificate (DigiLocker): A secure digital certificate accessible online that can be shared on resumes, LinkedIn, or job portals.
These certificates act as proof of digital marketing knowledge and can help learners start a career, seek freelance opportunities, or support business growth.
RCDM Teaching Method
The RCDM course uses a blended teaching method so learners get both classroom support and self‑paced learning tools:
- ITGK Instructor‑Led Training: Classroom sessions led by experienced trainers where learners can ask questions and practise live demonstrations.
- RKCL LMS Self‑Study: Self‑paced online learning with interactive modules, videos, and quizzes to reinforce classroom learning.
This combination helps learners absorb theory, practise skills, and gain confidence to use digital marketing tools effectively.
Benefits of RCDM Course
The RCDM course offers many advantages for learners who want to grow their skills in the digital world:
- Helps beginners learn core digital marketing skills
- Provides a recognised certification from RKCL
- Improves understanding of online tools like SEO, social media, and analytics
- Combines practical classroom learning with online study resources
- Makes learners job ready for digital marketing roles
- Enhances opportunities for freelancing or business growth
These benefits make the RCDM course a good choice for students, professionals, and business owners alike.
Conclusion
The RCDM (RKCL Certificate in Basic Digital Marketing) course is an excellent starting point for anyone looking to build digital marketing skills. With a structured syllabus, practical training, online resources, and recognised certification, the course prepares learners to understand and use digital marketing strategies confidently.
Affordable fees, combined with both classroom and LMS‑based learning, make this programme accessible to a wide range of learners. After completing the course and earning the certificate, individuals can explore job roles, freelance opportunities, or support business growth through digital marketing.